Alex Schofield

Alex Schofield is a country artist based in Nashville, who, in addition to being a talented singer and songwriter, is an ideal collaborate in the creative process. Together with him and Matt Bacnis (CEO of Classic77 Creative), we created a visual style and creative strategy for Alex’s 2022 single release schedule.

The goal was to create a series of cover art reminiscent of classic Americana icons (a la James Dean and Johnny Cash). Ultimately, through mood boarding and iterations, we decided to express this classic, outlaw style through black-and-white imagery, bold fonts, and distressed textures.